Best Cover Songs: YouTube Edition

Every once in a while, I do myself some unexpected psychological damage. Last night was no exception. I was minding my own business on the internet, when I thought, “Hey, what’s the harm in looking at a video or two on YouTube?” Little did I know what I was getting myself into…

In my naivete and innocence, I began exploring the inner depth’s of YouTube’s greatest and most feared realm: the cover song video. I am now forever scarred. I will always view the world through different… and damaged… eyes and ears.

Therefore, I present to you: The Best Cover Songs: YouTube Edition.

Pray for Mojo.

ONE:


Sam Tsui’s Cover of Glee’s Cover of “Don’t Stop Believing” – Journey (phew!)
One of my first – and favourite – songs I found. Ever since Glee reintroduced this song to the general public, I have loved it hardcore. I’m just impressed with the various 1-man acts here.

TWO:


J Bigga’s Cover of “Various Songs” – Lady GaGa
Not sure if I would exactly call it a “cover” per se, but you got to agree, it’s a loose interpretation of her songs and it’s pretty fantastic.

THREE:


Vanilla Sky’s Cover of “Umbrella” – Rhianna
Another odd one… but fantastic none the less. This is a great song to cover. I love many of the renditions out there. This one takes the cake though, with its punk-rock/glam cross-over. Sweet as!

FOUR:


Rudi Douglas’s Cover of “Poker Face” – Lady GaGa
Another Lady GaGa one – there are so many out there! – but this one is on the complete opposite end of the spectrum. Haunting and beautiful.

FIVE:


Megan and Liz’s Cover of “Halo” – Beyonce
Love this song and love these girls. They’re great.

SIX:


Tamar’s Cover of “Apologize” – OneRepublic
The winner of OneRepublic’s cover contest. Her voice is beautiful!

SEVEN:


Loren and Kris’s Cover of “Battlefield” – Jordin Sparks
Really like this song. The guy in front is cute too! Wish the quality was a little better because I really like her voice!

EIGHT:


A friend of mine’s cover of “Waiting on an Angel” – Ben Harper.
I think it’s gorgeous! I love Ben Harper and I love my friend. Perfect combination. :)

NINE:


Roi and Alex’s Cover of “Best Friends” – Toy Box
This video just makes me laugh for hours and hours! These guys have tons of hilarious videos, including some Disney ones. It was tough to chose.

TEN:


Marie Digby’s Cover of “All Good Things Come to An End” – Nelly Furtado
Ahhh this song is amazing. I can’t even explain! It brings back so many memories.

BONUS!


Christopher Walkin’s Cover of “Poker Face” – Lady Gaga
Oh Christopher Walkin, how you have completed me!

10
Nov 2009
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Life Goals: Do We Have the Guts to Follow Through?

Did a blog post YouTube style tonight. Let me know what you think in the comments guys. If I sound out of it, it’s because I did this post-NeoCitron. Might be feeling the efftects…. zzz.

#WriteOff09 – Day 11: Friday Five

If you’re behind the game, here’s a link explaining The Great Write Off of 2009. You can find links and discussion to all posts by checking out the Twitter trending topic, #WriteOff09.

Heck yes, cheap video cop-out!

That’s right, I did a Friday Five type of video where I tell you 5 things you may or may not know about me. Seriously, at any point you just want to go ahead and contact me to tell me just how stunningly original and brilliant I am, I am sitting here and waiting to hear from you!

This weekend I’ll be in Montreal visiting a good friend, oui oui oui! I may be posting from there on Sunday. Have a great weekend everyone and stay “cool and hip” like “The Hut”.

#WriteOff09 – Day 9: Why I Love Advertising

If you’re behind the game, here’s a link explaining The Great Write Off of 2009. You can find links and discussion to all posts by checking out the Twitter trending topic, #WriteOff09.
Advertising is the greatest art form of the twentieth century.
Marshall McLuhan

I’ve been trying to figure out a way to articulate why I love advertising so much for a long time now. And I don’t think it’s something I can really explain in a concise way. It’s not a logical love for me. It’s just something I feel – something I am passionate about right down to my very soul.

There was a quote that my Google-Fu failed to find that I used to see every day at my old job. Something to the effect of, “Great advertising, when done properly, approaches art.” Because I couldn’t find it I went with the one above, and while I don’t agree with as much, the sentiments remains. Advertising is business’s take on art and that’s one reason I like it. Sometimes I am blown away by the beauty in an ad or the story it tells. Some ads, to me, are mini-films. It’s best not to talk to me when advertisements are on TV, because I will be paying attention to the more important thing in the room (the ads).

It is a kind of business that touches many people’s lives (whether they want it to or not!). With advertising, you can actually point to a campaign on the street or while watching TV with a friend and say, “See that? I worked on that” and they can instantly relate to what you do. It is the kind of industry that you could be minding your own business on the bus and overhear someone talking about the campaign you’ve just spent a couple months pulling together. You can get instant feedback on whether someone liked the strategy you went with or didn’t at all.

Advertisers likes to push the envelope sometimes and are encouraged to do so. Ad agencies have gone to some extraordinary lengths to get their brand in front of the public, to create discussion, impressions and interest in the product. Remember when T-Mobile took over Trafalgar Square with a public sing-along to “Hey Jude”? Or the viral Bridezilla Hair Freakout for Sunsilk? These are the kind of ads that are trying something new – throwing the idea against the wall and see what sticks. I like that there is that room for experiments in the industry. And that some brands are willing to take a chance on an idea. The status quo is always challenged in advertising and it keeps the industry fresh, young, and on top of new ways to get information across.

I’m going to end this post with one of my absolute favourite ads for a brand I very much like: Volkswagen. This is “Big Day” for the Volkswagen Jetta VR6.

This is an ad that I find to have stunning depth for a 60 second spot. The music not only compliments the feel and the visuals, but takes it to a whole other level. The editing helps build the climax to a point where the story we believe we are being told changes in a split second and then everything: perceptions, expectations, notions, shifts in that moment. The watcher is left with a wonderment of, “what happens next?” and you realize that life is full of unpredictable changes. Then the tagline, Fasten Your Seatbelts comes in to connect your life with the Volkswagen brand at the exactly right moment.

This is the kind of advertising that I hope to help make one day.

Today’s Big Viral Video

I saw the following video pop up on my Twitter feed this afternoon at 1pm on the Leo Burnett Twitter account, with the tweet, “#culturalfuel Vendor-Client relationship in real life situations: Just found this on FB. No comment..”

I watched this video, laughed and marveled at how true it rang and then re-tweeted it on my account.

Since then I’ve seen it pop up at least 4 times on other accounts I follow on Twitter and on advertising blogs, such as AdJoke.

As of 5.47pm, this video has been viewed over 2,500 times and my guess is the majority of them were today. Already it’s received well over 63 comments – a much higher view/comment ratio than one would normally find on a YouTube video. It’s also been favourited 524 times, so clearly the video is clearly hitting a nerve in the ad industry.

Comments include things such as, “This made my stomach hurt. I have had this same type conversation three times this week alone” (shawngoesgreen) and “Five stars isn’t enough” (jforrest55).

This video was added to YouTube 5 days ago on an account that was made 6 days ago. Sounds like someone’s trying – and succeeding – in making this thing viral. Should be interesting to see what the numbers are like in a few days. I’m also curious to see whether “Mr Bennett” really did see this thing on Facebook or whether it was actually created by Leo Burnett itself.

Nutrigrain Ad from 2005

This is an apparently very old ad (from 2005 – holy, that’s ancient!) but it’s still absolutely hilarious and messed up.

This is exactly why I love advertisers. They are so, so weird sometimes. So weird.