Molson Canadian’s got a good thing going with playing into our wee Canadian heart’s love for …well, us.
It started off with the “I. AM. CANADIAN.” spot all us Canadians know probably off by heart:
Then, during the Olympics, Molson did it again. This time, with epic LOTR/Requiem for a Dream music too!
And now this. This little gem:
I know. I’m a simpleton Canadian. I like it because it makes me proud of Canada. Not because I like Molson Canadian. Oh no. I wouldn’t ever drink that stuff. We all know I’m a Keith’s girl at heart. But at least I like the brand. That’s got to count for something right? That might justify, oh, 0.000005% of their budget, no? No? Oh.
Of course, I’m more interested in their Seize the Summer contest right now. Looks similar to Foursquare, no?
Available on Facebook now, with a mobile app coming July 1, 2010. They’ve even created a video to explain the app. I’m sure that’s been done before, but I can’t think off the top of my head of another brand who has. A Canadian brand, at that.
Looks like Canadian digital ad agencies are growing up, getting better.
I think I might actually try it out. See how it goes. After all, I wouldn’t mind winning 1 of 16 cross-country trips from a brand I don’t even drink. Hmm, do you think this blog post will help or hinder my chances?