I don’t… get… this ad? What kind of brief was this? And the clients were… pleased with the results?
That said, the YouTube ad has over 700 comments, so clearly its doing its job of getting talked about. Not sure I agree with harukalioncourt who said:
This is one of the most creative commericals [sic] I have seen in the whole of my life!
One of the most creative commercials they’ve ever seen? Oh geez, my inner ad geek is CRYING BUCKETS right now. I think her poor little ad heart is broke too.
You want a good ad? Try this one on for size:
Editing, music, imagery, strong moments in history all pull together to help you reflect how long it has been. Follow that up with a strong statistic about the longevity of the brand and you have an ad that can create an emotive and logical response.
Or perhaps the “He Shoots, He Scores!” Coca Cola ad from the 2002 Olympics which Coca Cola is broadcasting again in anticipation of the 2010 Olympics. I did my best to find a video but all I could find was this mention on Advertolog. As a Canadian, that ad gets to me.
C’mon JG Wentworth. Pull yourself together and raise the bar, ok? I know I will thank you if you do. Repeatedly.
You want females a rap-tap-taping at your chamber door? Then look no further than your wireless network settings. Pay close attention to what these fine neighbours have ingeniously done and maybe one day, you too!, can have some pretty fillies looking you up.
I only have one word for these brilliant boys: Classy.
