Emma Brooks | Digital Media Enthusiast

I saw the following video pop up on my Twitter feed this afternoon at 1pm on the Leo Burnett Twitter account, with the tweet, “#culturalfuel Vendor-Client relationship in real life situations: Just found this on FB. No comment..”

I watched this video, laughed and marveled at how true it rang and then re-tweeted it on my account.

Since then I’ve seen it pop up at least 4 times on other accounts I follow on Twitter and on advertising blogs, such as AdJoke.

As of 5.47pm, this video has been viewed over 2,500 times and my guess is the majority of them were today. Already it’s received well over 63 comments – a much higher view/comment ratio than one would normally find on a YouTube video. It’s also been favourited 524 times, so clearly the video is clearly hitting a nerve in the ad industry.

Comments include things such as, “This made my stomach hurt. I have had this same type conversation three times this week alone” (shawngoesgreen) and “Five stars isn’t enough” (jforrest55).

This video was added to YouTube 5 days ago on an account that was made 6 days ago. Sounds like someone’s trying – and succeeding – in making this thing viral. Should be interesting to see what the numbers are like in a few days. I’m also curious to see whether “Mr Bennett” really did see this thing on Facebook or whether it was actually created by Leo Burnett itself.

I know this is a little thing, but it’s the little things like this that drive me up the wall.

Recently I was on the MTV.ca site enjoying some free TV programming thanks to The Hills Aftershow Show (I never claimed to have good taste in TV!) when I noticed this banner ad above me. And not for the right reasons:

Something is wrong!

Can you see it? Just me? It says: Missed an episode? Click Here to Watch NOW.

If you’re going to go for leading caps, why isn’t episode capitalized?! And just for the record, I hate leading caps. They look ugly and unnatural. If you’re going to talk to a consumer, talk to them with regular punctuation, as if you’re talking at the same level. Leading caps makes me feel like this advertiser is talking down to me. Let’s have a regular conversation, with regular punctuation, shall we?

It’s small, yes, but I disliked it enough to blog about it! Take that, CTV.