Emma Brooks | Digital Media Enthusiast

The holidays can be a very stressful time – especially if you’re traveling. So that’s why I love what the Toronto Pearson Airport is doing right now.

For any traveler traveling domestically from Dec 15-24, you can either request a holiday song from their cheerful carolers or get them to greet your special person arriving at the baggage claims. All you need to do is tweet to @TorontoPearson with their name, flight and date and they’ll do their best to catch them and offer up a little jingle.

I first saw the carolers as they went past me on the moving sidewalk and tweeted out how great that was, tagging @TorontoPearson. Within minutes they had reached out and asked if I wanted one. Before I knew it, three carolers showed up and sang me a fantastic version of “Jingle Bells” with a personalized sign and all!

Thanks so much, Toronto Pearson Airport. You really brightened up my day! (So much so I’m writing this from the plane before take-off!)

Happy holidays everyone!

Just in time for the 12 days of Christmas, Tribal DDB Toronto launched their latest campaign for Canadian Tire, bringing the Christmas Spirit to life thanks to power of online. (Ahhh, the internets. Is there anything it can’t do?)

The Christmas Spirit Tree, which will be on display from now until 26, 2011 at Toronto’s Union Station, is bright and merry, absolutely. Its 3,000 LED lights are powered by messages of positive Christmas spirit on social channels, such as Facebook, Twitter and to the Christmas Spirit Tree website, ChristmasSpiritTree.ca.

The website itself is really nicely done: simple and cheery. And I admit, I like watching the tree light up as people send out happy messages. It’s nice to physically see positivity in this world these days. There should be more of that, ok? Ok.

I will say though, I do find it interesting that in this day and age of PC-ness where everyone tip-toes around the question of what to call the “holiday season”, that Canadian Tire decided to align itself so tightly with Christmas.

But either way, it’s a nice, feel-good campaign. Well done to the teams at Canadian Tire and Tribal DDB. Thank you for sharing joy with this world.