Canadian Tire Brings the Christmas Spirit to Life with Online
Just in time for the 12 days of Christmas, Tribal DDB Toronto launched their latest campaign for Canadian Tire, bringing the Christmas Spirit to life thanks to power of online. (Ahhh, the internets. Is there anything it can’t do?)
The Christmas Spirit Tree, which will be on display from now until 26, 2011 at Toronto’s Union Station, is bright and merry, absolutely. Its 3,000 LED lights are powered by messages of positive Christmas spirit on social channels, such as Facebook, Twitter and to the Christmas Spirit Tree website, ChristmasSpiritTree.ca.
The website itself is really nicely done: simple and cheery. And I admit, I like watching the tree light up as people send out happy messages. It’s nice to physically see positivity in this world these days. There should be more of that, ok? Ok.
I will say though, I do find it interesting that in this day and age of PC-ness where everyone tip-toes around the question of what to call the “holiday season”, that Canadian Tire decided to align itself so tightly with Christmas.
But either way, it’s a nice, feel-good campaign. Well done to the teams at Canadian Tire and Tribal DDB. Thank you for sharing joy with this world.
