Emma Brooks » banner ads

Why I’m the Best Thing for Advertising Since Sliced Bread

Emma Brooks — Fri, 24 Jul 2009 13:42:31 +0000

I made an ad. Yeah, I know. I am allowing each and every one of you a sneak peek into the genius that is me. My artistic ability, coupled with my intense and brilliant advertising strategies will soon make me a household name in the advertising world.

So I want to warn you.

What you are about to see? May change the way you look at the world. It may shake you to your little advertising core. It may cause simultaneous weeping, laughing and jaw-dropping.

I am warning you because I care. About you. About this industry. About being upfront and honest. About being the best I can be. About only showcasing what matters, what really matters, to this world.

I can’t be any more – or any less – than that.

So, please, sit back and be prepared to change your life. Because of me. Because of how awesome and super-cool I am. Because I… am Emma Brooks: Digital Media Enthusiast.

Okay, so maybe I just haven’t updated in a while and I’m exhausted. And when I’m exhausted I think I’m funny. But really, you gotta admire the mad Paint skillz I possess. No, sir, as I told you before: I am not for hire. $10,000/hour? No sir, the world is not ready for my skillz. Not yet. Call me in 2 years. We’ll talk.

#WriteOff09 – Day 27: Scientology + Banner Ads = WTF?

Emma Brooks — Sun, 05 Jul 2009 20:25:54 +0000

If you’re behind the game, here’s a link explaining The Great Write Off of 2009. You can find links and discussion to all posts by checking out the Twitter trending topic, #WriteOff09.

So I was looking up lyrics today and came across some great Scientology ads on a song lyrics website, Sing365. Just thought I’d capture these for my lovely readers and share them with you! Really not sure why a song lyrics website is the best place to capture potential Scientologists: anyone have any ideas? What’s the demographic of these sites?

In order to answer my own question, I turned to the internets to find out. And according to Google Ad Planner, 60% of the visitors are female, 41% don’t have a high school diploma, 37% are 0-17 years in age and 67% make between $25,000 – $75,000 a year. So basically they’re targeting young, rich kids? Sounds about right. Way to go Scientology!

And here are the great ads for you!

Square Banner Ads

Vertical Banner Ads

How great are these? “Love! Hate! What is the answer?”

Hmm. Tough one. I’ll let you guys decide! Feel free to comment with your ideas on what the answer should be? Love? Or hate?

It’s All In the Details

Emma Brooks — Wed, 06 May 2009 14:33:45 +0000

I know this is a little thing, but it’s the little things like this that drive me up the wall.

Recently I was on the MTV.ca site enjoying some free TV programming thanks to The Hills Aftershow Show (I never claimed to have good taste in TV!) when I noticed this banner ad above me. And not for the right reasons:

Something is wrong!

Can you see it? Just me? It says: Missed an episode? Click Here to Watch NOW.

If you’re going to go for leading caps, why isn’t episode capitalized?! And just for the record, I hate leading caps. They look ugly and unnatural. If you’re going to talk to a consumer, talk to them with regular punctuation, as if you’re talking at the same level. Leading caps makes me feel like this advertiser is talking down to me. Let’s have a regular conversation, with regular punctuation, shall we?

It’s small, yes, but I disliked it enough to blog about it! Take that, CTV.