Posts Tagged ‘advertising’

When an Ad Idea Gets Bigger than a Product

13, Feb 2010

I admit it, I freaking love the Knorr Sidekicks commercials as of late. Created by DDB, Toronto, it all started with this gem:

Adorable. People liked it; they felt sorry for poor ol’ Salty. It conveyed the message well (thanks to Knorr, you won’t need Salty around anymore) but kept it lighthearted. And Salty was so [...]

Top Ten Favourite Blog Finds of 2009

31, Dec 2009

It’s that time of the year again! When everyone starts rolling out their favourite lists for 2009. And I am not ashamed to admit I am a slave to trends! I hop on the bandwagon so fast, you wouldn’t even see me on the ground. I have no identity or a creative thought in my [...]

The Epitome of Ridiculousness: JG Wentworth

28, Dec 2009

I don’t… get… this ad? What kind of brief was this? And the clients were… pleased with the results?

That said, the YouTube ad has over 700 comments, so clearly its doing its job of getting talked about. Not sure I agree with harukalioncourt who said:

This is one of the most creative commericals [sic] I have seen [...]

Great Spot from INPES

29, Nov 2009

As many of my friends know, I dislike smoking. And so I think this spot from INPES (France’s National Institute of Prevention and Health Education) has done a great spot on highlighting how incredibly lucky we all are to be the ones to stand here today and live our lives. Why would we throw our [...]

Update: Join the Fight: Canadian Cancer Society

27, Nov 2009

Just wanted to add an update to my previous post on DDB Canada’s great spot for the Canadian Cancer Society.
Mike, from the Canadian Cancer Society, left me a comment letting me know that these were indeed real people who were either patients, survivors or caregivers. That’s really, really great to hear. That makes this ad, [...]

Join the Fight: Canadian Cancer Society

27, Nov 2009

A great ad done by DDB Canada for the Canadian Cancer Society.

Found via Tom at AdHunt.
I know I’m a bit of bleeding heart and this ad definitely played to that. But I love the raw emotion displayed here. The anger, the hurt, the hate. Powerful stuff.
I wonder if these were actors or true survivors. I’d [...]

Brilliant, Distrubing Spot for Casa do Menor

14, Nov 2009

This is a great ad for Casa do Menor, posted initially by The Marketing Blog. As per The Marketing Blog’s post, it was reportedly done by McCann Erickson Milan.

The reaction is not immediate. It’s only when the tagline comes up that you begin to realize what you have just seen. And then you play this [...]


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