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	<title>Emma Brooks &#187; Important</title>
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	<link>http://www.emmabrooks.ca</link>
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		<title>Sigh, Another Thursday Night&#8230;</title>
		<link>http://www.emmabrooks.ca/2010/04/30/sigh-another-thursday-night/</link>
		<comments>http://www.emmabrooks.ca/2010/04/30/sigh-another-thursday-night/#comments</comments>
		<pubDate>Fri, 30 Apr 2010 04:03:22 +0000</pubDate>
		<dc:creator>Emma Brooks</dc:creator>
				<category><![CDATA[Important]]></category>
		<category><![CDATA[Rants]]></category>
		<category><![CDATA[credit card]]></category>
		<category><![CDATA[frustration]]></category>
		<category><![CDATA[loserkaraoke]]></category>
		<category><![CDATA[scotiabank]]></category>

		<guid isPermaLink="false">http://www.emmabrooks.ca/?p=546</guid>
		<description><![CDATA[Well, I was going to write a blog post about my recent obsession with Tumblr and how WordPress compares but honestly, finding out that someone may have hijacked your credit card kind of deflates the mood to write, you know? So I took a taxi downtown this evening to go see my good friend, Jon [...]]]></description>
			<content:encoded><![CDATA[<p>Well, I was going to write a blog post about my recent obsession with Tumblr and how WordPress compares but honestly, finding out that someone may have hijacked your credit card kind of deflates the mood to write, you know?</p>
<p>So I took a taxi downtown this evening to go see my good friend, <a href="http://attentionindustry.com/" target="_blank">Jon Crowley</a>, celebrate his birthday in style at <a href="http://twitter.com/#search?q=%23loserkaraoke">#loserkaraoke</a>. When it came time to pay the lovely taxi driver, my credit card was declined. <a href="http://ruhroh.tumblr.com/">Ruh roh</a>, as my lovely Tumblr would say. Not good.</p>
<p>I stood on the street for about 10 minutes, on my phone. I have two Scotiabank numbers in my adress book. Apparently the first one has regular business hours (wha?) and the second one just gave me beeping noises (ummm. ok.). So I grab my suddenly suspicious (and, I might add, new) credit card and call the number on the back. And get stuck in an infinite loop of automated menus. Pressing a bunch of zeros doesn&#8217;t even help! Gaaaah.</p>
<p>Finally, in desperation, I grab my bank card and call the number on the back of that! Successfully navigating  the menu this time, I get put on hold&#8230; for 10 minutes.</p>
<p>Now, I am a rational person. And it just so happened I was in quite the relaxed mood tonight. But I cannot imagine what someone who is <em>freaking out</em> about the credit card being stolen would feel about that kind of experience. And hasn&#8217;t Scotiabank been touting they&#8217;ve won awards for their customer service? It&#8217;s not playing out well right now for them. I am not impressed.</p>
<p>So I give up, and go inside and enjoy myself for an hour or two. Sadly, and sorry Jon!, I could not stay too long. The first thing I do when I get home is check my balance online. Yep, something is definitely up.</p>
<p>So I call the last number again, and get put on hold for 5 minutes. I don&#8217;t really understand why it took so long at 11pm on a Thursday night for Scotiabank to answer. Must be understaffed. Finally! Someone answers. After answering all the questions correctly to identify myself and explaining the situation, I am told that yeah, there might be some suspicious activity and did Scotiabank call me to let me know they&#8217;ve possibly locked down my card? Of course not. Seriously, that would have been nice to know BEFORE I got in the cab, you know?</p>
<p>And the kicker? The Scotiabank system is currently updating and the CSR cannot access my information right now. I now get to wait 1/2 hour for her to call me back when the system is ready to deal with me.</p>
<p>This is ridiculous. Scotiabank, I&#8217;ve been a customer of yours for a very long time (you know, since birth and all). 24 years of loyalty. TWENTY-FOUR. And up until recently, I would never dare dream of switching to another bank. I like your brand. I like your ads. I like the people I&#8217;ve dealt with. Customer service has been pretty good, for the most part, in my experience. But this kind of thing is the kind of incident that makes me take a step back and assess things.</p>
<p>Things like how you still don&#8217;t have an iPhone app. That would be nice. Or how you excitedly <em>just </em>introduced text alerts to customers&#8217; phones. Excuse me? Text alerts? Isn&#8217;t that <em>so</em> 2004? I&#8217;m being serious here. As someone who enjoys the new and exciting things the internet and mobile industry can bring me, your lack of investment in keeping your technology up-to-date is a huge red flag to me.</p>
<p>So please. Call me back. Fix this. And tell me you have something shiny and new for me to play with. Then I think we&#8217;ll be ok.</p>
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		<slash:comments>3</slash:comments>
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		<item>
		<title>Year in Review Meme: 2009</title>
		<link>http://www.emmabrooks.ca/2009/12/30/year-in-review-meme-2009/</link>
		<comments>http://www.emmabrooks.ca/2009/12/30/year-in-review-meme-2009/#comments</comments>
		<pubDate>Wed, 30 Dec 2009 15:31:21 +0000</pubDate>
		<dc:creator>Emma Brooks</dc:creator>
				<category><![CDATA[Important]]></category>
		<category><![CDATA[end of year]]></category>
		<category><![CDATA[meme]]></category>
		<category><![CDATA[personal]]></category>

		<guid isPermaLink="false">http://www.emmabrooks.ca/?p=446</guid>
		<description><![CDATA[I try hard not to get too personal on my blog here but I think it is fitting for me to look back at this year and review. 2009 was a very trying year for many people I know. It was a huge year of transition for me. Starting this blog was part of that [...]]]></description>
			<content:encoded><![CDATA[<p>I try hard not to get <em>too</em> personal on my blog here but I think it is fitting for me to look back at this year and review. 2009 was a very trying year for many people I know. It was a huge year of transition for me. Starting this blog was part of that transition to establish myself in Toronto once again after I returned from traveling.</p>
<p>So I&#8217;ve decided to do the Year in Review meme that&#8217;s going around. This is one of my most personal blog posts I&#8217;ve ever written here. Please be gentle.</p>
<p><span id="more-446"></span></p>
<p><strong>1. WHAT DID YOU DO IN 2009 THAT YOU&#8217;D NEVER DONE BEFORE?</strong><br />
Visited New Zealand, Thailand, Fiji, and San Francisco!!! Skydived! Snorkeled on the Great Barrier Reef. Ate kangaroo and camel. Was so violently, violently sea sick for 2 hours straight. Swam with dolphins. Made a date with someone and then didn&#8217;t show up (oops?). Had the best burger of my LIFE. Went on a LOTR tour aha. Hiked a glacier for 8 hours! Took Thai cooking classes. Did bamboo river rafting. Spoke Thai. Hiked a 3 day hike in the mountains outside Chang Mai. Showered under a waterfall. Saw a man eat a cooked rat (ugh). Saw ladyboys. Met someone traveling. Saw a dingo. Did 4 wheel driving on a beach.</p>
<p>Went to my first Tweet-up! Met some amazing, amazing people in the Toronto Tech community who inspire me daily with their passion and brilliance. Was unemployed for a long period of time. Took a job and was depressed about it.</p>
<p>Fell apart completely due to a broken heart and put myself back together.</p>
<p>An unforgettable year.</p>
<p><strong>2. DID YOU KEEP YOUR NEW YEAR&#8217;S RESOLUTIONS, AND WILL YOU MAKE MORE FOR NEXT YEAR?</strong><br />
Last year I said: &#8220;I&#8217;d like to go home to Toronto and enjoy my friends and boyfriend. Start really putting some roots down there. I would like to lose the weight I am slowly gaining in Australia. I also really want to start focusing on my career by getting a job I really enjoy and working hard at it.&#8221;</p>
<p>So, in 2009, I did go home and enjoy my friends, definitely started putting some roots down, and definitely got a job I really enjoyed.</p>
<p>For the coming year: I want to do something that makes a difference, however small, in this world. I want to lose some weight, but am happy with where my fitness is, for once! I want to continue to meet people who inspire me on a daily basis. Surround myself with good people. I&#8217;ll let the rest figure itself out. :)</p>
<p><strong>3. DID ANYONE CLOSE TO YOU GIVE BIRTH?</strong><br />
Hmmm. Not that I can think of.</p>
<p><strong>4. DID ANYONE CLOSE TO YOU DIE?</strong><br />
No, :).</p>
<p><strong>5. WHAT COUNTRIES DID YOU VISIT?</strong><br />
Australia! New Zealand! Thailand! Fiji! The US! Part of Canada. It was a GREAT year for traveling.</p>
<p><strong>6. WHAT WOULD YOU LIKE TO HAVE IN 2010 THAT YOU LACKED IN 2009?</strong><br />
Better control of my finances, honestly.</p>
<p><strong>7. WHAT DATES FROM 2009 WILL REMAIN ETCHED UPON YOUR MEMORY, AND WHY?</strong><br />
January 7, 2009 &#8211; The day Ex broke up with me.<br />
April 20, 2009 &#8211; The day I arrived back in Toronto permanently.<br />
June 29, 2009 &#8211; The day I started my job at Publicis.<br />
<strong><br />
8. WHAT WAS YOUR BIGGEST ACHIEVEMENT OF THE YEAR?</strong><br />
Getting my job at Publicis!</p>
<p><strong>9. WHAT WAS YOUR BIGGEST FAILURE?</strong><br />
Spending TOO MUCH MONIES on things like clothes and eating out. Need. To. Stop.</p>
<p><strong>10. DID YOU SUFFER ILLNESS OR INJURY?</strong><br />
Sprained my ankle pretty bad, surprisingly. I was in physio for a good month with that. Couple of colds and a sprained groin (aha). Nothing more serious than that.</p>
<p><strong>11. WHAT WAS THE BEST THING YOU BOUGHT?</strong><br />
My kitteh (#CrazyCatLady)!! Tickets to Thailand, hostel in Fiji, my boots in San Fran &lt;3! My new camera and iPod! Train tickets to Montreal.</p>
<p><strong>12. WHOSE BEHAVIOR MERITED CELEBRATION?</strong><br />
My family and friends. &lt;3 So much mad love. Everyone I&#8217;ve met in the Toronto Tech community as they are giving, giving people who make me smile on a daily basis.</p>
<p><strong>13. WHOSE BEHAVIOR MADE YOU APPALLED AND DEPRESSED?</strong><br />
Appalled is a strong word, I think, for anyone I know.</p>
<p><strong>14. WHERE DID MOST OF YOUR MONEY GO?</strong><br />
Traveling, rent, food, clothes. Sooo much food and clothing, omg.</p>
<p><strong>15. WHAT DID YOU GET REALLY, REALLY, REALLY EXCITED ABOUT?</strong><br />
Thailand! New Zealand! Fiji! San Fran! Seeing my friends and family again! Surprising my dad with a trip home for his birthday in April. Getting my job!</p>
<p><strong>16. WHAT SONGS WILL ALWAYS REMIND YOU OF 2009?</strong><br />
Poker Face &#8211; Lady Gaga<br />
Dylan &#8211; Emmy the Great<br />
Don&#8217;t Stop Believing &#8211; Glee Cast<br />
Bad Romance &#8211; Lady Gaga<br />
Help I&#8217;m Alive &#8211; Metric<br />
Kids &#8211; MGMT<br />
North London Trash &#8211; Razorlight<br />
My life Would Suck Without You &#8211; Kelly Clarkson</p>
<p><strong>17. COMPARED TO THIS TIME LAST YEAR, ARE YOU:</strong><br />
I. HAPPIER OR SADDER? Sadder, probably. Just because I was all &#8220;OMG I&#8217;m in loooove&#8221; at this time last year.<br />
II. THINNER OR FATTER? Fatter.<br />
III. RICHER OR POORER? So much poorer. Still paying off my debt from traveling.</p>
<p><strong>18. WHAT DO YOU WISH YOU&#8217;D DONE MORE OF?</strong><br />
You know what? Every year I say: &#8220;More napping.&#8221; But dude? I wasn&#8217;t working for the first half of 2009 basically. I&#8217;ll let you know I got <em>quite</em> the number of naps in. I wish I had done more of&#8230; not eating? I feel good about most other things.</p>
<p><strong>19. WHAT DO YOU WISH YOU&#8217;D DONE LESS OF?</strong><br />
Buying too much food and not eating it. Eyes &gt; Stomach.</p>
<p><strong>20. HOW WILL YOU BE SPENDING CHRISTMAS?</strong><br />
At home in Halifax. It was so nice to have a Christmas again after not having my traditional family one last year.</p>
<p><strong>21. HOW WILL YOU BE SPENDING NEW YEAR&#8217;S?</strong><br />
Last year, I spent my New Year&#8217;s Eve on a boat, in the Sydney Harbour, watching the world famous Sydney fireworks. Nothing can compare to last year&#8217;s. Nothing. Looks like maybe a house party will be happening.</p>
<p><strong>22. DID YOU FALL IN LOVE IN 2009?</strong><br />
I was in love at the beginning of 2009 but spent most of the year trying to figure out how to fall out of love. :-/</p>
<p><strong>23. HOW MANY ONE-NIGHT STANDS?</strong><br />
None.</p>
<p><strong>24. WHAT WAS YOUR FAVORITE TV PROGRAM?</strong><br />
Dexter. Californication! How I Met Your Mother (OMG BEST SHOW EVER). Jersey Shore, you know it! House. Mad Men. ANTM. How could I forget 30 Rock! Grey&#8217;s Anatomy. The Hills. The City. Glee! Big Bang Theory!!</p>
<p>&#8230;Ok I&#8217;m done, I swear.</p>
<p><strong>25. DO YOU HATE ANYONE NOW THAT YOU DIDN&#8217;T HATE THIS TIME LAST YEAR?</strong><br />
No!</p>
<p><strong>26. WHAT WAS THE BEST BOOK YOU READ?</strong><br />
EVERYTHING BILL BRYSON WROTE. I basically devoured about 15 of his novels when traveling this year. Brave New World. England&#8217;s Mistress: The Infamous Life of Emma Hamilton. A book I can&#8217;t remember the title of that was about a town that confined itself during the plague.</p>
<p><strong>27. WHAT WAS YOUR GREATEST MUSICAL DISCOVERY?</strong><br />
Well, I knew about Lady Gaga before but dude. I discovered just HOW AWESOME she is this year. Girl is fierce.</p>
<p><strong>28. WHAT DID YOU WANT AND GET?</strong><br />
Awesome travel adventures. An kick ass job I LOVE.</p>
<p><strong>29. WHAT DID YOU WANT AND NOT GET?</strong><br />
To not spend this year getting over someone? More monies.</p>
<p><strong>30. WHAT WAS YOUR FAVORITE FILM OF THIS YEAR?</strong><br />
<em>Harry Potter &amp; The Half-Blood Prince</em> (because I&#8217;m a Harry Potter nerd, shurrup)<em>. VIcky Christina Barcelona. Up In The Air. Avatar.<br />
</em><br />
<strong>31. WHAT DID YOU DO ON YOUR BIRTHDAY, AND HOW OLD WERE YOU?</strong><br />
I turned 24. I went to The Boat the night before with a bunch of friends and danced my tail off. I got street meat at the end of the night. My roommate made me birthday cupcakes with Kanye on them. &lt;3 Hung out with kitteh.</p>
<p><strong>32. WHAT ONE THING WOULD HAVE MADE YOUR YEAR IMMEASURABLY MORE SATISFYING?</strong><br />
If Ex hadn&#8217;t have broken up with me. It really started the year off with a huge level of suckitude. It was a long, painful, confusing, depressing, hope-sucking process. It took me way, way longer than I expected to get over him. I mean, I understand his reasoning for why he broke up with me but <em>his</em> reason doesn&#8217;t mean I could reconcile it as <em>my</em> reason.</p>
<p>It&#8217;s hard falling out of a love with a man you think is amazing and expected to be with for a very long time. Very hard. But I&#8217;ve finally arrived at that place. It&#8217;s liberating. I actually feel strong enough to enter into a real relationship again, should I chose it, which I can&#8217;t say would have been a truth for most of the year.</p>
<p>I can&#8217;t even remember what it feels like to love the parts of Ex I loved. It&#8217;s good.</p>
<p><strong>33. HOW WOULD YOU DESCRIBE YOUR PERSONAL FASHION CONCEPT IN 2009?</strong><br />
Kind of all over the place, really.</p>
<p><strong>34. WHAT KEPT YOU SANE?</strong><br />
Friends, family, my personal journal.</p>
<p><strong>35. WHICH CELEBRITY/PUBLIC FIGURE DID YOU FANCY THE MOST?</strong><br />
David Duchovny, no doubt about it.</p>
<p><strong>36. WHAT POLITICAL ISSUE STIRRED YOU THE MOST?</strong><br />
In Canada: Net neutrality.</p>
<p><strong>37. WHO DID YOU MISS?</strong><br />
Friends, my family. Summer of 2008.</p>
<p><strong>38. WHO WAS THE BEST NEW PERSON YOU MET?</strong><br />
Hmmm! So many! My Twitter friends, as a whole! &lt;3 My new coworkers too.</p>
<p><strong>39. TELL US A VALUABLE LIFE LESSON YOU LEARNED IN 2008.</strong><br />
You will survive this. Just keep putting one step in front of the other and remember to breathe.</p>
<p><strong>40. QUOTE A SONG LYRIC THAT SUMS UP YOUR YEAR.</strong><br />
I have three! Let me show you them!</p>
<p><em>I want your loving<br />
And I want your revenge<br />
You and me could write a bad romance.</em><br />
<strong>- Bad Romance // Lady Gaga</strong></p>
<p><em>If we&#8217;re still alive<br />
My regrets are few<br />
If my life is mine<br />
What shouldn&#8217;t I do?<br />
I get wherever I&#8217;m going<br />
I get whatever I need<br />
While my blood&#8217;s still flowing<br />
And my heart&#8217;s still<br />
Beating like a hammer</em><br />
<strong>- Help, I&#8217;m Alive // Metric</strong></p>
<p><em>The memories fade<br />
Like looking through a fogged mirror<br />
Decision to decisions are made<br />
And not bought,<br />
But I thought this wouldn’t hurt a lot.<br />
I guess not</em><br />
<strong>- Kids // MGMT</strong></p>
]]></content:encoded>
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		<title>Great Spot from INPES</title>
		<link>http://www.emmabrooks.ca/2009/11/29/great-spot-from-inpe/</link>
		<comments>http://www.emmabrooks.ca/2009/11/29/great-spot-from-inpe/#comments</comments>
		<pubDate>Sun, 29 Nov 2009 17:11:05 +0000</pubDate>
		<dc:creator>Emma Brooks</dc:creator>
				<category><![CDATA[Important]]></category>
		<category><![CDATA[Love]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[anti-smoking]]></category>
		<category><![CDATA[digital media]]></category>
		<category><![CDATA[inpes]]></category>
		<category><![CDATA[smoing]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://www.emmabrooks.ca/?p=424</guid>
		<description><![CDATA[As many of my friends know, I dislike smoking. And so I think this spot from INPES (France’s National Institute of Prevention and Health Education) has done a great spot on highlighting how incredibly lucky we all are to be the ones to stand here today and live our lives. Why would we throw our [...]]]></description>
			<content:encoded><![CDATA[<p>As many of my friends know, <a href="http://www.emmabrooks.ca/2009/06/15/writeoff09-day-7-lets-get-personal-with-dealbreakers/" target="_blank">I dislike smoking</a>. And so I think this spot from INPES (France’s National Institute of Prevention and Health Education) has done a great spot on highlighting how incredibly lucky we all are to be the ones to stand here today and live our lives. Why would we throw our luck out the window on an unnecessary habit?</p>
<p>Check it out.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="480" height="385" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/0tv7Y5z1JaI&amp;hl=en_US&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="480" height="385" src="http://www.youtube.com/v/0tv7Y5z1JaI&amp;hl=en_US&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Found via<a href="http://adjoke.blogspot.com/2009/11/you-are-incredibly-lucky-quit-smoking.html" target="_blank"> AdJoke.ca</a>. Thanks Paul.</p>
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		<title>Update: Join the Fight: Canadian Cancer Society</title>
		<link>http://www.emmabrooks.ca/2009/11/27/update-join-the-fight-canadian-cancer-society/</link>
		<comments>http://www.emmabrooks.ca/2009/11/27/update-join-the-fight-canadian-cancer-society/#comments</comments>
		<pubDate>Fri, 27 Nov 2009 17:18:21 +0000</pubDate>
		<dc:creator>Emma Brooks</dc:creator>
				<category><![CDATA[Important]]></category>
		<category><![CDATA[Love]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[canadian cancer society]]></category>
		<category><![CDATA[cancer]]></category>
		<category><![CDATA[fight back]]></category>
		<category><![CDATA[join the fight]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://www.emmabrooks.ca/?p=421</guid>
		<description><![CDATA[Just wanted to add an update to my previous post on DDB Canada&#8217;s great spot for the Canadian Cancer Society. Mike, from the Canadian Cancer Society, left me a comment letting me know that these were indeed real people who were either patients, survivors or caregivers. That&#8217;s really, really great to hear. That makes this [...]]]></description>
			<content:encoded><![CDATA[<p>Just wanted to add an update to my previous post on <a href="http://www.emmabrooks.ca/2009/11/27/join-the-fight-canadian-cancer-society" target="_blank">DDB Canada&#8217;s great spot for the Canadian Cancer Society</a>.</p>
<p>Mike, from the Canadian Cancer Society, left me a comment letting me know that these were indeed real people who were either patients, survivors or caregivers. That&#8217;s really, really great to hear. That makes this ad, in my eyes, that much more powerful when I know the emotion is real.</p>
<p>As well, Mike let me know that they are adding companion videos on their YouTube channel, <a href="http://www.youtube.com/cdncancersociety" target="_blank">found here</a>. Four of the total eight videos have been posted, so I&#8217;m off to check out the others!</p>
<p>Thanks for the note Mike! Glad I could get an answer so quickly! :)</p>
<p><em>If you&#8217;re ready to join the fight on Cancer, or would like to donate to the cause, feel free to check out their website for this campaign at <a href="http://www.fightback.ca/" target="_blank">www.FightBack.ca</a>.</em></p>
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		<title>Join the Fight: Canadian Cancer Society</title>
		<link>http://www.emmabrooks.ca/2009/11/27/join-the-fight-canadian-cancer-society/</link>
		<comments>http://www.emmabrooks.ca/2009/11/27/join-the-fight-canadian-cancer-society/#comments</comments>
		<pubDate>Fri, 27 Nov 2009 15:29:38 +0000</pubDate>
		<dc:creator>Emma Brooks</dc:creator>
				<category><![CDATA[Important]]></category>
		<category><![CDATA[Love]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[cancer]]></category>
		<category><![CDATA[candian cancer society]]></category>
		<category><![CDATA[great ad]]></category>
		<category><![CDATA[join the fight]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://www.emmabrooks.ca/?p=417</guid>
		<description><![CDATA[A great ad done by DDB Canada for the Canadian Cancer Society. Found via Tom at AdHunt. I know I&#8217;m a bit of bleeding heart and this ad definitely played to that. But I love the raw emotion displayed here. The anger, the hurt, the hate. Powerful stuff. I wonder if these were actors or [...]]]></description>
			<content:encoded><![CDATA[<p>A great ad done by DDB Canada for the Canadian Cancer Society.</p>
<p><object width="480" height="295"><param name="movie" value="http://www.youtube.com/v/crXaLu9Ecmg&#038;hl=en_US&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/crXaLu9Ecmg&#038;hl=en_US&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="295"></embed></object></p>
<p><em>Found via <a href="http://adhunt.blogspot.com/2009/11/canadian-cancer-society-join-fight.html" target="_blank">Tom at AdHunt</a>.</em></p>
<p>I know I&#8217;m a bit of bleeding heart and this ad definitely played to that. But I love the raw emotion displayed here. The anger, the hurt, the hate. Powerful stuff.</p>
<p>I wonder if these were actors or true survivors. I&#8217;d like to know the answer to that.</p>
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		<title>Brilliant, Distrubing Spot for Casa do Menor</title>
		<link>http://www.emmabrooks.ca/2009/11/14/brilliant-disturbing-spot-for-casa-do-menor/</link>
		<comments>http://www.emmabrooks.ca/2009/11/14/brilliant-disturbing-spot-for-casa-do-menor/#comments</comments>
		<pubDate>Sat, 14 Nov 2009 05:28:43 +0000</pubDate>
		<dc:creator>Emma Brooks</dc:creator>
				<category><![CDATA[Important]]></category>
		<category><![CDATA[Love]]></category>
		<category><![CDATA[ad blogs]]></category>
		<category><![CDATA[ads]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[casa do menor]]></category>
		<category><![CDATA[why i love advertising]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://www.emmabrooks.ca/?p=405</guid>
		<description><![CDATA[This is a great ad for Casa do Menor, posted initially by The Marketing Blog. As per The Marketing Blog&#8217;s post, it was reportedly done by McCann Erickson Milan. The reaction is not immediate. It&#8217;s only when the tagline comes up that you begin to realize what you have just seen. And then you play [...]]]></description>
			<content:encoded><![CDATA[<p>This is a great ad for Casa do Menor, posted initially by <a href="http://markettingblog.blogspot.com/2009/11/burden.html" target="_blank">The Marketing Blog</a>. As per The Marketing Blog&#8217;s post, it was reportedly done by McCann Erickson Milan.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="480" height="295" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/E7Kd0yReXEs&amp;hl=en_US&amp;fs=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="480" height="295" src="http://www.youtube.com/v/E7Kd0yReXEs&amp;hl=en_US&amp;fs=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>The reaction is not immediate. It&#8217;s only when the tagline comes up that you begin to realize what you have just seen. And then you play this ad back over in your head and it&#8217;s only then the heart-wrenching, sickness-in-your-stomach feeling hits you.</p>
<p>I am having trouble watching it a second time. It&#8217;s a great parallel, this idea of &#8220;burden&#8221;. Brutal but well done.</p>
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		<title>Remembrance Day: November 11, 2009</title>
		<link>http://www.emmabrooks.ca/2009/11/11/remembrance-day-november-11-2009/</link>
		<comments>http://www.emmabrooks.ca/2009/11/11/remembrance-day-november-11-2009/#comments</comments>
		<pubDate>Wed, 11 Nov 2009 15:50:32 +0000</pubDate>
		<dc:creator>Emma Brooks</dc:creator>
				<category><![CDATA[Important]]></category>
		<category><![CDATA[11/11/09]]></category>
		<category><![CDATA[november 11]]></category>
		<category><![CDATA[Remembrance Day]]></category>

		<guid isPermaLink="false">http://www.emmabrooks.ca/?p=399</guid>
		<description><![CDATA[One of my strongest Remembrance Day references is the Canadian Heritage Spot showing Canadian physician and Lieutenant Colonel John McCrae finding the inspiration and writing the poem on May 3, 1915. He wrote this poem after he witnessed the death of his friend, Lieutenant Alexis Helmer, who was only 22 years old, the day before. [...]]]></description>
			<content:encoded><![CDATA[<p>One of my strongest Remembrance Day references is the Canadian Heritage Spot showing Canadian physician and Lieutenant Colonel John McCrae finding the inspiration and writing the poem on <span title="1915-05-03"><span title="05-03">May 3</span>, 1915</span>. He wrote this poem after he witnessed the death of his friend, Lieutenant Alexis Helmer, who was only 22 years old, the day before.</p>
<p><a href="http://en.wikipedia.org/wiki/In_Flanders_Fields" target="_blank">(Source.)</a></p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/1IDXtP8Pk94&amp;hl=en&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/1IDXtP8Pk94&amp;hl=en&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>I&#8217;m not going to claim I know much about the horrors the generations previous to us witnessed in war. I wish I knew more. I wish my grandfathers had both been alive when I was born and to see me grown up. I would have loved to have asked them about their experiences in the war and to find out their stories.</p>
<p>Instead, I rely on other&#8217;s tales of loved ones and the pain and suffering they endured to fight for and protect our amazing country, Canada.</p>
<p>Thank you for your sacrifices. I wear my poppy today to show my respect for all the veterans gave up so that our families can enjoy the freedoms we do. We are proud of you.</p>
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		<title>Recap: The $0 Challenge</title>
		<link>http://www.emmabrooks.ca/2009/10/23/recap-the-0-challenge/</link>
		<comments>http://www.emmabrooks.ca/2009/10/23/recap-the-0-challenge/#comments</comments>
		<pubDate>Fri, 23 Oct 2009 14:24:38 +0000</pubDate>
		<dc:creator>Emma Brooks</dc:creator>
				<category><![CDATA[Important]]></category>
		<category><![CDATA[budgeting]]></category>
		<category><![CDATA[mo money mo problems]]></category>
		<category><![CDATA[money]]></category>
		<category><![CDATA[money problems]]></category>
		<category><![CDATA[saving money]]></category>
		<category><![CDATA[spending]]></category>
		<category><![CDATA[spending no moolah]]></category>

		<guid isPermaLink="false">http://www.emmabrooks.ca/?p=383</guid>
		<description><![CDATA[Well. It&#8217;s Friday AM, which means the $0 Challenge is over. So how did I fair, dear readers? In total honesty, I broke down last night and spent about $10. But let it be known, it was not for me. My kitten needed food and litter. I didn&#8217;t expect her to run out of her [...]]]></description>
			<content:encoded><![CDATA[<p>Well. It&#8217;s Friday AM, which means the <a href="http://www.emmabrooks.ca/2009/10/18/experiment-the-0-challenge/" target="_blank">$0 Challenge</a> is over.</p>
<p>So how did I fair, dear readers?</p>
<p>In total honesty, I broke down last night and spent about $10. But let it be known, it was not for me. My kitten needed food and litter. I didn&#8217;t expect her to run out of her dry cat food so fast, so it was an unforeseen expense I couldn&#8217;t prepare for. Plus, I couldn&#8217;t exactly expect her to forgo eating for some silly challenge.</p>
<p>Either way, she&#8217;s adorable and deserved to om nom nom some food. Fact.</p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-384" title="photo" src="http://www.emmabrooks.ca/wp-content/uploads/2009/10/photo.jpg" alt="photo" width="269" height="358" /></p>
<p style="text-align: left;">Other than that, I was successful in achieving my goals of spending $0 (on myself).</p>
<p style="text-align: left;">I&#8217;d also like to thank those people that were generous and bought me either tea (thanks Scott!), lunch (thanks Todd!) or beer (thanks Brandon!). I feel like a bit of a mooch to be honest and I&#8217;ll be sure to repay their kindness some way or another in the future. But other than that, I lived off leftovers and food already at home.</p>
<p style="text-align: left;">I even managed to play soccer, go to an improv class and go to a comedy show this week without spending a single cent. I think that takes talent, friends! ;) (And perhaps some planning, haha.) I definitely didn&#8217;t sit at home at nights, which usually meant I was eating dinner standing up in the kitchen at work before running to catch the TTC. As someone that likes to make fancy meals and cook, or barring that, eat out, it was a little painful but I adjusted.</p>
<p style="text-align: left;">It was a short challenge but on Tuesday, as many people who follow me on Twitter knows, was a really bad day for me. I was exhausted, overwhelmed and stressed out about some personal issues, which resulted in some tears (how girly!). Knowing I couldn&#8217;t make myself feel better with a hot cup of tea or some chocolate almost made it worse. I didn&#8217;t realize how much I depended on those little things to soothe me when I&#8217;m having a bad day. Funny our relationship with food, no?</p>
<p style="text-align: left;">All in all, I have been thinking all week about ways I can adjust my spending habits and rework personal finances. I&#8217;m glad I did this &#8211; just so that I could see it&#8217;s possible to go a day or two without spending some moolah. :)</p>
<p style="text-align: left;">Have a great weekend everyone!</p>
<p style="text-align: left;">
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		<title>If You&#8217;re Wondering What&#8217;s Happening in Iran Right Now&#8230;</title>
		<link>http://www.emmabrooks.ca/2009/06/17/if-youre-wondering-whats-happening-in-iran-right-now/</link>
		<comments>http://www.emmabrooks.ca/2009/06/17/if-youre-wondering-whats-happening-in-iran-right-now/#comments</comments>
		<pubDate>Wed, 17 Jun 2009 16:01:49 +0000</pubDate>
		<dc:creator>Emma Brooks</dc:creator>
				<category><![CDATA[Important]]></category>
		<category><![CDATA[#iranelection]]></category>
		<category><![CDATA[election]]></category>
		<category><![CDATA[elections]]></category>
		<category><![CDATA[iran]]></category>
		<category><![CDATA[iran election]]></category>

		<guid isPermaLink="false">http://www.emmabrooks.ca/?p=135</guid>
		<description><![CDATA[This is not part of my #WriteOff09 Submission. I simply wanted to spread the word about what is happening in Iran right now. Regular blog post will be up later today. If you are reading this right now, you have more luxury than someone in Iran could ever hope for right now. If you are [...]]]></description>
			<content:encoded><![CDATA[<h6 style="text-align: center;"><em>This is not part of my <a href="http://www.emmabrooks.ca/2009/06/08/announcing-the-great-write-off-of-2009/">#WriteOff09 </a>Submission. I simply wanted to spread the word about what is happening in Iran right now. Regular blog post will be up later today.</em></h6>
<div style="text-align: center;"><img src="http://i42.tinypic.com/33de9vp.jpg" alt="" width="428" height="280" /></div>
<div style="text-indent:20px;">If you are reading this right now, you have more luxury than someone in Iran could ever hope for right now. If you are watching TV or a video on youtube, updating your status on Facebook, Tweeting, or even texting your friend, you are lucky. If you are safe in your home, and were able to sleep last night without the sounds of screaming from the rooftops, you need to know and understand what is happening to people just like you in Iran right now.</div>
<div><img src="http://i44.tinypic.com/334ot1v.jpg" alt="" /></div>
<div style="text-indent:20px;">They are not the enemy. They are a people whose election has been stolen. For the first time in a long time, a voice for change struck the youth of Iran, just as it did for many people in the United States only seven months ago. Hossein Mousavi gained the support of millions of people in Iran as a Presidential candidate. He stands for progressiveness. He supports good relations with the West, and the rest of the world. He is supported with fervor as he challenges the oppressive regime of Mahmoud Ahmadinejad.</div>
<div style="text-indent:20px;">On Friday, millions of people waited for hours in line to vote in Iran&#8217;s Presidential election. Later that night, as votes came in, Mousavi was alerted that he was winning by a two-thirds margin. Then there was a change. Suddenly, it was Ahmadinejad who had 68% of the vote &#8211; in areas which have been firmly against his political party, he overwhelmingly won. Within three hours, millions of votes were supposedly counted &#8211; the victor was Ahmadinejad. Immediately fraud was suspected &#8211; there was no way he could have won by this great a margin with such oppposition. Since then, reports have been coming in of burned ballots, or in some cases numbers being given without any being counted at all. None of this is confirmed, but what happened next seems to do the trick.</div>
<div style="text-align: center;"><img src="http://i42.tinypic.com/300hbmg.jpg" alt="" width="428" height="281" /></div>
<div style="text-indent:20px;">The people of Iran took the streets and rooftops. They shout &#8220;Death to the dictator&#8221; and &#8220;Allah o akbar.&#8221; They join together to protest. Peacefully. The police attack some, but they stay strong. Riots happen, and the shouting continues all night. Text messaging was disabled, as was satellite, and websites which can spread information such as Twitter, Facebook, Youtube, and the BBC are blocked in the country. At five in the morning, Arabic speaking soldiers (the people of Iran speak Farsi) stormed a university in the capital city of Tehran. While sleeping in their dormitories, five students were killed. Others were wounded. These soldiers are thought to have been brought in by Ahmadinejad from Lebanon. Today, 192 of the university&#8217;s faculty have resigned in protest.</div>
<div style="text-indent:20px;">Mousavi requested that the government allow a peaceful rally to occur this morning &#8211; the request was denied. Many thought that it would not happen. Nevertheless, first a few thousand people showed up in the streets of Tehran. At this point, it is estimated that 1 to 2 million people were there. Mousavi spoke on the top of a car. The police stood by. For a few hours, everything was peaceful. Right now, the same cannot be said. Reports of injuries, shootings, and killings are flooding the internet. Twitter has been an invaluable source &#8211; those in Iran who still know how to access it are updating regularly with picture evidence. People are being brutally beaten. Tonight will be another night without rest for so many in Iran no older than I am. Tonight there is a Green Revolution.</div>
<p>For more information:<br />
<strong>PICTURES:</strong><br />
<a href="http://www.boston.com/bigpicture/2009/06/irans_disputed_election.html">here</a> and <a href="http://www.flickr.com/photos/mousavi1388/sets/">here</a><br />
<strong>NEW INFORMATION:</strong><br />
<a href="http://andrewsullivan.theatlantic.com/the_daily_dish/">Here</a> &#8211; near constant updates<br />
<a href="http://community.livejournal.com/ontd_political/3342819.html">Here</a> &#8211; ONTD_political live post<br />
<strong>ON TWITTER:</strong><br />
@<a href="http://www.twitter.com/StopAhmadi">StopAhmadi</a>, @<a href="http://www.twitter.com/ProtesterHelp">ProtesterHelp</a></p>
<div style="text-align: center;"><img src="http://i39.tinypic.com/1o3deg.jpg" alt="" width="428" height="284" /><br />
دنیارابگوییدچطورآنهاانتخاباتمان دزدیده اند<br />
Tell the world how they have stolen our election</div>
<div style="text-align: right;">- original post by <a href="http://www.one-hoopy-frood.livejournal.com">one_hoopy_frood</a></div>
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