It’s heartbreak hotel over here in Emma-land. Earlier today, Hailo announced that they would be shutting down North American operations. At the time, Toronto office lead Justin Raymond said he would be asking for a licensing deal with the parent company.
Well, Hailo just announced they would not be giving Hailo Toronto a license to continue operations in Toronto.
A representative for Hailo says the company is shutting down all markets completely, and won’t be striking a licensing deal in Toronto.
This is a tragedy. I’ve been a vocal fan of the Hailo app since it arrived on the scene in Toronto in 2012. I remember writing a blog post announcing their launch and how excited I was to try it out.
It’s been one of my go-to apps over the years, and I’ve been so proud to support a company I’ve believed in. In comparison, I’ve been a big critic of Uber, primarily for what I believe to be their shady business practices and I will refuse to support them here in Toronto, even though they are the only viable option left.
To me, this opens up a huge whitespace in the market that a new app could easily fill. I hope they come soon, because “winter is coming” and I get cold walking home. To Hailo Toronto employees: I’m so sorry. You’ve always been nothing short of awesome. I hope you can find solace in the fact that you had many, many fans.