This is a wonderful example of a brand that understands how transformative storytelling can be as a tool. Dulux UK recently released this 80-second commercial that provides consumers with a view into a different world. Pretty impressive for an otherwise quite boring category. Well done.
UPDATED: In response to my blog post, Dulux UK has provided me with my own colourized Twitter avatar:
Great example of continuing the conversation in social and providing those who promote their campaign with a tangible ‘thank you’. Awesome all around!