Google just announced that it will call its next Android OS (operating system) KitKat, after the Nestle chocolate bar.
Since 2009, Google and its partners in the Open Handset Alliance have codenamed each Android release after a type of treat, with major updates progressing a letter along the alphabet. [...] Previous versions have been called Cupcake, Donut, Eclair, Froyo (short for frozen yoghurt), Gingerbread, Honeycomb, Ice Cream Sandwich and Jelly Bean.
Although the developers had referred to the forthcoming version as KLP in internal documents, Mr Lagerling said the team decided late last year to opt instead for the chocolate bar. [...] ”One of the snacks that we keep in our kitchen for late-night coding are KitKats. And someone said: ‘Hey, why don’t we call the release KitKat?’
“We didn’t even know which company controlled the name, and we thought that [the choice] would be difficult. But then we thought well why not, and we decided to reach out to the Nestle folks.”
Mr Lagerling said he had made a “cold call” to the switchboard of Nestle’s UK advertising agency at the end of November to propose the tie-up.
I just find this so, so funny. Ah, marketing and advertising.