Are you a media planner? Are you a media planner responsible for THIS ATROCITY?!:
Seriously, yogurt ad:
Apparently, when I’m logged into YouTube I must hit your silly little media plan ‘demographic’ preeeeetty well because the number of times I’ve seen this ad? Well. I’ve actually have lost count. (Though, to be fair, what I haven’t lost count is the day on YouTube that I saw this ad 3 times in a 30 minute window. Oh you can bet I just SUPER ENJOYED THAT.)
The best part is, I can’t even remember what brand this was for. Yoplait? Silhouette? Source? That other one? Activa? So that’s great. Every time I see this ad (you know, like every 2nd YouTube video I watch) I just start raging.
Do the public (and the advertising agencies!) a favour and please make sure we don’t hate the brand by the end of your flight run. You really do have the power to take what could be a very thoughtfully crafted strategy, a creative vision, a nice execution and essentially pour acid all over it!
So if you are the media planner responsible for this rage-inducing ad, I just have one very awesome Boy Meets World gif to say to you: