Today, in a press event, Facebook announced a new design for one of their most – if not THE most – important products: the News Feed. And I have to say, I like it. Here’s what it looks like:
Clean. Simple. More visual focus. Lighter hand with the text. Clutter pushed to a very thin left-side bar! Filters!
Looks a little like Google+, no? These changes will be reflected on the mobile and tablet versions of Facebook, too.
The big thing, of course, is the multiple news feed filters. Users can now choose from: Default, All Friends, Most Recent, Close Friends, Music, Photos, Games, Following, and more. I’m curious what the “more” will be. I’m also happy I can now choose “All Friends” as a filter. How many friends do you have on Facebook but you simply forgot existed? Way too many, I bet.
This also has big implications for brands.
The Good News:
- All content from a Facebook Page will now appear under the “Most Recent” filter. All content. So we’ve got rid of that festering issue for brands: the Facebook algorithm.
The Bad News:
- Considering how much people use the “Most Recent” filter right now, I am going to guess that many people are going to suddenly realize just how many brands they follow on Facebook. And then realize just how many brands they could care less about. I have a feeling the “unlike” rate of pages are going to sky-rocket after this rolls out to the majority of users.
I’m still unclear on whether Facebook Page content will appear across other feeds, including the default, photos, etc. This could be potentially good or bad news. Good in that if, yes, the content does appear across multiple feeds, that can give a brand multiple opportunities for their fans to see the content. If it doesn’t, it relegates brands to the back burner in a very limited way.
Either way: An interesting development As a user, I welcome it with open arms. As a brand, I am wary. Facebook has burned us before (with the algorithm shake ups in September). They may burn us again.
If you’d like to sign up for the new News Feed wait list, you can do so here: facebook.com/newsfeed