My friend Shanu posted this on her blog recently with the following, “For anyone else who needs to stop feeling sorry for themselves. Oh, and for Emma, since I know you are interested in the positive impact that advertising can have.”
The really amazing thing, beyond the message this video is making, is that it was done all in one shot. That takes some serious planning and skill. This video explains all the behind-the-scenes work that went into making the above ad.
Looks like it was created by BBDO Toronto for the Canadian Paralympics Committee in conjunction with Sons and Daughters and Crush Inc. Great job, everyone. Really well done.
(Thanks to Shanu for passing along!)
Edited on May 9, 2012: My friend Cynthia also passed along this great print version of the campaign. Click below for full size.