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	<title>Comments on: Canadian Patriotic Fever &#8211; Molson Canadian</title>
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		<title>By: Adam Moffat</title>
		<link>http://www.emmabrooks.ca/2010/06/15/canadian-patriotic-fever-molson-canadian/comment-page-1/#comment-376</link>
		<dc:creator>Adam Moffat</dc:creator>
		<pubDate>Tue, 15 Jun 2010 19:34:44 +0000</pubDate>
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		<description>Hey Emma, it&#039;s Adam Moffat from Molson here. Thanks for the blog love - especially given your Keith&#039;s passion ;) Yes, our Seize the Summer app was the brainchild of our digital agency Zig. It borrows its influence heavily from Foursquare but also leverages the mass audience of Facebook. Would be interested in your thoughts once you&#039;ve had a chance to play around a bit. In the meantime, I like what you&#039;ve done with your blog - keep it up. Nice to see passion for advertising and digital strategy play out so eloquently. cheers.</description>
		<content:encoded><![CDATA[<p>Hey Emma, it&#39;s Adam Moffat from Molson here. Thanks for the blog love &#8211; especially given your Keith&#39;s passion ;) Yes, our Seize the Summer app was the brainchild of our digital agency Zig. It borrows its influence heavily from Foursquare but also leverages the mass audience of Facebook. Would be interested in your thoughts once you&#39;ve had a chance to play around a bit. In the meantime, I like what you&#39;ve done with your blog &#8211; keep it up. Nice to see passion for advertising and digital strategy play out so eloquently. cheers.</p>
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