Emma Brooks | Digital Media Enthusiast

Lemonade: The Movie. The synopsis: What do people who were once paid to be creative for a living do when they’re laid off? They get creative with their own lives. Lemonade is an inspirational film about 16 advertising professionals who lost their jobs and found their calling, encouraging people to listen to that little voice inside their head that asks, “What if?”

I’ve been waiting a long time to watch Lemonade. A long time. Case in point: I signed up for their e-newsletter list in the fall of 2009. I’ve been waiting patiently since then.

I was going to go try and see Lemonade movie earlier this year at a Toronto ad event but was unable to do so unfortunately because work got in the way. Ironic? I’d like to think so. Since then, Lemonade has been released for streaming pleasure on Hulu. However, as many Canadians know, Hulu is not available to anyone outside the country.

Thankfully, today Lemonade announced they have now found a home for Lemonade on Snag Films. This is accessible by anyone in the world. I am very excited and I am now watching it.

A trailer for Lemonade is below:

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You can watch Lemonade on Snag Films here.

Enjoy!

Molson Canadian’s got a good thing going with playing into our wee Canadian heart’s love for …well, us.

It started off with the “I. AM. CANADIAN.” spot all us Canadians know probably off by heart:

Then, during the Olympics, Molson did it again. This time, with epic LOTR/Requiem for a Dream music too!

And now this. This little gem:

I know. I’m a simpleton Canadian. I like it because it makes me proud of Canada. Not because I like Molson Canadian. Oh no. I wouldn’t ever drink that stuff. We all know I’m a Keith’s girl at heart. But at least I like the brand. That’s got to count for something right? That might justify, oh, 0.000005% of their budget, no? No? Oh.

Of course, I’m more interested in their Seize the Summer contest right now. Looks similar to Foursquare, no?

Available on Facebook now, with a mobile app coming July 1, 2010. They’ve even created a video to explain the app. I’m sure that’s been done before, but I can’t think off the top of my head of another brand who has. A Canadian brand, at that.

Looks like Canadian digital ad agencies are growing up, getting better.

I think I might actually try it out. See how it goes. After all, I wouldn’t mind winning 1 of 16 cross-country trips from a brand I don’t even drink. Hmm, do you think this blog post will help or hinder my chances?