Publishing is Dead {Video}

17 Mar
2010

I’ve known I’ve wanted to be in advertising since I was probably 14 or 15. I wouldn’t be able to explain to you why but I have always been drawn to the field. That said, I never really pictured myself working in digital advertising when I was younger and thinking of the big, awesome advertising world. Which is weird, now, for me, to think that every job I’ve had since graduating has been a digital job, through and through.

Because my entire career has been on the side of the “growing,” the “booming,” the “emerging” of digital advertising, I really haven’t ever had to face the worries and wonder of the future of traditional advertising or publishing. I often catch myself thinking about what my thoughts on the future of my career might be, if I was on the mass or traditional side. That said, I often wonder about the future of my “digital” career all the time anyway. I guess I’m just a wonderer.

But as Marketing Mag’s Blog framed this, “This popped up recently as a little flicker of light for publishers and those toiling in embattled traditional media outlets.” And I think they’re right. This is a lovely outlook.

  • I think publishing is going to go back to a niche status like during the industrial revolution, except that now, physical publishing is going to end up being reserved for works that people truly feel are important enough to set into that form.

    Eventually, digital publishing will reach a kind of equilibrium where people feel almost as comfortable as they did with actual books, magazines, or newspapers, and in that case, no one will really miss it. In certain cases, people will be able to get things published on demand.

    Why are people so attached to books (I love em)? I think it's more like pets. They're familiar. One other thing? 'it's how we've always done it'. Once we get past these to a new way of doing things, people will be just as used to it.

    In this case, having a real book will become a bit of a fad, and you'll see them around again with the crowd that likes such things. Either way, publishing will live on, and in a more environmentally friendly fashion, to boot.
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