Comments on: Adidas Augmented Reality: Does Sweet Digital Work Mean Big Bucks? http://www.emmabrooks.ca/2010/01/28/adidas-augmented-reality-does-sweet-digital-work-mean-big-bucks/ Digital Media Enthusiast Tue, 20 Jul 2010 10:55:19 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Emma Brooks http://www.emmabrooks.ca/2010/01/28/adidas-augmented-reality-does-sweet-digital-work-mean-big-bucks/comment-page-1/#comment-340 Emma Brooks Wed, 03 Mar 2010 15:31:07 +0000 http://www.emmabrooks.ca/?p=471#comment-340 @Jason - Absolutely! And as an interaction designer, we look to you to help guide our strategies too. I really see this as being HUGE for clothing though. Imaging trying on clothes when you buy them online. To me, personally, that's where I really see AR going. @Jason – Absolutely! And as an interaction designer, we look to you to help guide our strategies too.

I really see this as being HUGE for clothing though. Imaging trying on clothes when you buy them online. To me, personally, that’s where I really see AR going.

]]> By: Jason Robinson http://www.emmabrooks.ca/2010/01/28/adidas-augmented-reality-does-sweet-digital-work-mean-big-bucks/comment-page-1/#comment-325 Jason Robinson Thu, 28 Jan 2010 17:04:02 +0000 http://www.emmabrooks.ca/?p=471#comment-325 More importantly, will this mean big bucks for interaction designers? I hope so, although I think many of us are also interested in applying AR to challenges beyond selling sneakers. This space has so much potential. More importantly, will this mean big bucks for interaction designers? I hope so, although I think many of us are also interested in applying AR to challenges beyond selling sneakers. This space has so much potential.

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