After watching it, I have the urge to go see opera. Annuity assistance and settlements? Not so much. I think that it’s a case of the medium (or is it method? I’m mixing my terms here) overwhelming the message.

With that said, I like the ad; it isn’t annoying or stupid. The problem is it’s also not effective, IMO.

The Toyota ad doesn’t resonate with me. Even as a Toyota owner myself… maybe I just don’t have the history with the brand to identify with, nor is durability a prime need in a car for me.

I think it’s possible though, that one could confuse their message as not necessarily being one of promoting the durability of their products, but saying how many good memories you might have had while owning one of their cars. Kind of a more personal connection like ‘our customers keep coming back.’ or something. That’s not a bad message either, but it would have required a different tag line at the end. :)

After watching it, I have the urge to go see opera. Annuity assistance and settlements? Not so much. I think that it’s a case of the medium (or is it method? I’m mixing my terms here) overwhelming the message.

With that said, I like the ad; it isn’t annoying or stupid. The problem is it’s also not effective, IMO.

The Toyota ad doesn’t resonate with me. Even as a Toyota owner myself… maybe I just don’t have the history with the brand to identify with, nor is durability a prime need in a car for me.

I think it’s possible though, that one could confuse their message as not necessarily being one of promoting the durability of their products, but saying how many good memories you might have had while owning one of their cars. Kind of a more personal connection like ‘our customers keep coming back.’ or something. That’s not a bad message either, but it would have required a different tag line at the end. :)

But I do agree it assess and tells, yes. In a very hockey way though. In a way where I might not take the brand seriously, you know? Would I trust a company with MY money who likes to sing opera as a joke? Maybe not. Then again, I might not be the target audience. Yes, jingles work but I feel like jingles are so 1990. Can we do something new?

I think the second does a great job of tying history: the last 20 years – with the brand: hey, Toyota was there for it all! Then again, I am admittedly a bleeding heart for emotional ads. Get me some good music, some history moments, some editing and I’m gung-ho about it.

But I do agree it assess and tells, yes. In a very hockey way though. In a way where I might not take the brand seriously, you know? Would I trust a company with MY money who likes to sing opera as a joke? Maybe not. Then again, I might not be the target audience. Yes, jingles work but I feel like jingles are so 1990. Can we do something new?

I think the second does a great job of tying history: the last 20 years – with the brand: hey, Toyota was there for it all! Then again, I am admittedly a bleeding heart for emotional ads. Get me some good music, some history moments, some editing and I’m gung-ho about it.

The second? Hey, here’s some monumental music. HISTORY HAPPENED. Look at all our stock footage? PS. our cars are pretty good. That doesn’t exactly have sticking power.

The second? Hey, here’s some monumental music. HISTORY HAPPENED. Look at all our stock footage? PS. our cars are pretty good. That doesn’t exactly have sticking power.