Just wanted to add an update to my previous post on DDB Canada’s great spot for the Canadian Cancer Society.

Mike, from the Canadian Cancer Society, left me a comment letting me know that these were indeed real people who were either patients, survivors or caregivers. That’s really, really great to hear. That makes this ad, in my eyes, that much more powerful when I know the emotion is real.

As well, Mike let me know that they are adding companion videos on their YouTube channel, found here. Four of the total eight videos have been posted, so I’m off to check out the others!

Thanks for the note Mike! Glad I could get an answer so quickly! :)

If you’re ready to join the fight on Cancer, or would like to donate to the cause, feel free to check out their website for this campaign at www.FightBack.ca.