Emma Brooks | Digital Media Enthusiast

This is a great ad for Swiss Chalet. And when I say “great”, what I really mean is, “horribly cringe inducing.”

I’m not really sure what the advertising agency was trying to do with this. Maybe go for the “heart-warming family (re)bonding moment”? But, to me at least, it kind of came out…

Well. I’ll just let you watch and judge for yourself.

So, I found this ad via SmartCanucks.ca. What makes this bad ad even better? The blog reader’s reactions!

I had to share a few of the “gems.”

What this commercial says to me is, “Swiss Chalet – the perfect restaurant for estranged family” or something along those lines.

Exactly what you want your brand to mean.

Then the dad reaches across the table to give his daughter a French kiss…. ewwww

Incest: A Family Matter. And who better to celebrate with than Swiss Chalet?

For your creepy holidays: Swiss Chalet.

“Honey! We’ve found our new restaurant!”

I think the ad says, “even your loser dad whom your mom divorced can afford to take you to a decent dinner at Swiss Chalet”.

“Gee whiz, Dad! This is the best dang Christmas present a kid could ever ask for! If only you ‘n Mommy were back together… Everything would be perfect.”

“Son, your mother is nothing but a base floozie!” *throws The Festive Special to the ground*

That’s an extremely disturbing TV ad considering all the latest reports of pedophilia in the news.

I can’t. stop. laughing.

I would not reconcile with my estranged father because he bought me an $8 chicken meal – just sayin’…

Yes! You go, girl! You are better than that! Don’t let him buy your love.

Okay, so maybe we’re being unnecessarily harsh and tearing this ad to shreds but then again… Isn’t that what Christmas is all about? :D