It’s All In the Details

I know this is a little thing, but it’s the little things like this that drive me up the wall.

Recently I was on the MTV.ca site enjoying some free TV programming thanks to The Hills Aftershow Show (I never claimed to have good taste in TV!) when I noticed this banner ad above me. And not for the right reasons:

Something is wrong!

Something is wrong!

Can you see it? Just me? It says: Missed an episode? Click Here to Watch NOW.

If you’re going to go for leading caps, why isn’t episode capitalized?! And just for the record, I hate leading caps. They look ugly and unnatural. If you’re going to talk to a consumer, talk to them with regular punctuation, as if you’re talking at the same level. Leading caps makes me feel like this advertiser is talking down to me. Let’s have a regular conversation, with regular punctuation, shall we?

It’s small, yes, but I disliked it enough to blog about it! Take that, CTV.

2 Responses to : It’s All In the Details

  1. David says:

    Hahahaha I’m glad I’m not the only one to be driven nuts by the little details like that!

    Rogers typically incurs my wrath with stuff like this…

    http://originaldavid.livejournal.com/177147.html
    http://originaldavid.livejournal.com/78083.html

  2. David says:

    Hahahaha I’m glad I’m not the only one to be driven nuts by the little details like that!

    Rogers typically incurs my wrath with stuff like this…

    http://originaldavid.livejournal.com/177147.html

    http://originaldavid.livejournal.com/78083.html

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