I got invited a couple weeks ago via email to to a Smirnoff party happening tonight by High Road Communications. After all the @klout grumblings and discussion over free flights to LA or SF to “influencers”, I admit… I was a little disappointed – not to mention confused as to why – I didn’t “make the cut” for a free flight.

But the nice people at High Road have apparently decided I’m “hip” enough for a Smirnoff party! Thanks peeps!

Looking forward to this event, the #SmirnoffExp as they call it, and I will be sure to post a review of expectations vs actualities. Plus, the ever-famous Guy Gal will be my date, so how could it possibly be a bad night?

But I will give kudos – the invite was pretty sweet. Nicely done, High Road & Smirnoff Canada! They’ve also offered this handy little Twitterfall widget so I can “share the conversation with my readers.”

…Let’s just not tell them I have like, two readers. (Hi Mom and Aunt Jan!) Our little secret, k? Wiiiiiiink.

Lemonade: The Movie

17 Jun
2010

Lemonade: The Movie. The synopsis: What do people who were once paid to be creative for a living do when they’re laid off? They get creative with their own lives. Lemonade is an inspirational film about 16 advertising professionals who lost their jobs and found their calling, encouraging people to listen to that little voice inside their head that asks, “What if?”

I’ve been waiting a long time to watch Lemonade. A long time. Case in point: I signed up for their e-newsletter list in the fall of 2009. I’ve been waiting patiently since then.

I was going to go try and see Lemonade movie earlier this year at a Toronto ad event but was unable to do so unfortunately because work got in the way. Ironic? I’d like to think so. Since then, Lemonade has been released for streaming pleasure on Hulu. However, as many Canadians know, Hulu is not available to anyone outside the country.

Thankfully, today Lemonade announced they have now found a home for Lemonade on Snag Films. This is accessible by anyone in the world. I am very excited and I am now watching it.

A trailer for Lemonade is below:

Watch more free documentaries

You can watch Lemonade on Snag Films here.

Enjoy!

Molson Canadian’s got a good thing going with playing into our wee Canadian heart’s love for …well, us.

It started off with the “I. AM. CANADIAN.” spot all us Canadians know probably off by heart:

Then, during the Olympics, Molson did it again. This time, with epic LOTR/Requiem for a Dream music too!

And now this. This little gem:

I know. I’m a simpleton Canadian. I like it because it makes me proud of Canada. Not because I like Molson Canadian. Oh no. I wouldn’t ever drink that stuff. We all know I’m a Keith’s girl at heart. But at least I like the brand. That’s got to count for something right? That might justify, oh, 0.000005% of their budget, no? No? Oh.

Of course, I’m more interested in their Seize the Summer contest right now. Looks similar to Foursquare, no?

Available on Facebook now, with a mobile app coming July 1, 2010. They’ve even created a video to explain the app. I’m sure that’s been done before, but I can’t think off the top of my head of another brand who has. A Canadian brand, at that.

Looks like Canadian digital ad agencies are growing up, getting better.

I think I might actually try it out. See how it goes. After all, I wouldn’t mind winning 1 of 16 cross-country trips from a brand I don’t even drink. Hmm, do you think this blog post will help or hinder my chances?

FIFA Fever is Hitting

25 May
2010

Thanks to co-worker Jeff for sending these around, you can tell FIFA fever is going to hit soon and hard.

The Pepsi commercial is good:

The FIFA 10 commercial is better:

The Nike commercial is unbelievable:

Gosh, do I love great ads.

In case you didn’t see this on Mashable:

Facebook: What You Probably Didn't Know
[Source: Online PhD Programs for MashableMashableMashable.com]

Well, I was going to write a blog post about my recent obsession with Tumblr and how WordPress compares but honestly, finding out that someone may have hijacked your credit card kind of deflates the mood to write, you know?

So I took a taxi downtown this evening to go see my good friend, Jon Crowley, celebrate his birthday in style at #loserkaraoke. When it came time to pay the lovely taxi driver, my credit card was declined. Ruh roh, as my lovely Tumblr would say. Not good.

I stood on the street for about 10 minutes, on my phone. I have two Scotiabank numbers in my adress book. Apparently the first one has regular business hours (wha?) and the second one just gave me beeping noises (ummm. ok.). So I grab my suddenly suspicious (and, I might add, new) credit card and call the number on the back. And get stuck in an infinite loop of automated menus. Pressing a bunch of zeros doesn’t even help! Gaaaah.

Finally, in desperation, I grab my bank card and call the number on the back of that! Successfully navigating  the menu this time, I get put on hold… for 10 minutes.

Now, I am a rational person. And it just so happened I was in quite the relaxed mood tonight. But I cannot imagine what someone who is freaking out about the credit card being stolen would feel about that kind of experience. And hasn’t Scotiabank been touting they’ve won awards for their customer service? It’s not playing out well right now for them. I am not impressed.

So I give up, and go inside and enjoy myself for an hour or two. Sadly, and sorry Jon!, I could not stay too long. The first thing I do when I get home is check my balance online. Yep, something is definitely up.

So I call the last number again, and get put on hold for 5 minutes. I don’t really understand why it took so long at 11pm on a Thursday night for Scotiabank to answer. Must be understaffed. Finally! Someone answers. After answering all the questions correctly to identify myself and explaining the situation, I am told that yeah, there might be some suspicious activity and did Scotiabank call me to let me know they’ve possibly locked down my card? Of course not. Seriously, that would have been nice to know BEFORE I got in the cab, you know?

And the kicker? The Scotiabank system is currently updating and the CSR cannot access my information right now. I now get to wait 1/2 hour for her to call me back when the system is ready to deal with me.

This is ridiculous. Scotiabank, I’ve been a customer of yours for a very long time (you know, since birth and all). 24 years of loyalty. TWENTY-FOUR. And up until recently, I would never dare dream of switching to another bank. I like your brand. I like your ads. I like the people I’ve dealt with. Customer service has been pretty good, for the most part, in my experience. But this kind of thing is the kind of incident that makes me take a step back and assess things.

Things like how you still don’t have an iPhone app. That would be nice. Or how you excitedly just introduced text alerts to customers’ phones. Excuse me? Text alerts? Isn’t that so 2004? I’m being serious here. As someone who enjoys the new and exciting things the internet and mobile industry can bring me, your lack of investment in keeping your technology up-to-date is a huge red flag to me.

So please. Call me back. Fix this. And tell me you have something shiny and new for me to play with. Then I think we’ll be ok.

Ok. Men, women, watch this video. And then let’s chat.

“The result: More happy men at bars. Less broken up couples.”

Ahhhhhhhhhhhrgh!

Because, I, as one part of couple, absolutely want to be in a relationship with a person who lies to me about where he is. THAT, according to Cerveza Andes, is a good relationship. Thank god for Cerveza Andes! Because of them, I too can be in a relationship with a liar! Phew, dodged that bullet.

Listen, I know the state of the nation. Beer commercials are all aimed at men. Women are always cast as either sex objects with skimpy clothes, or as the “ol’ ball and chain” girlfriend. And it’s getting really old.

I am female. My drink of choice? Beer. I have beer several times a week. And I will allow for some stereotypical commercials with the guys and the party and the hot tub with the girls in them in the mountains. What I can’t stand? The portrayal of females as being crazy, clingy or a drag. To the point where their boyfriends HAVE TO LIE TO THEM ABOUT WHERE THEY ARE. RAGE!!

Screw you Cerveza Andes, you have truly insulted me. I’ll stick to my brand of Keith’s, whose spots are at least original and interesting. And you know, DOESN’T INSULT HALF OF ITS BUYERS.

This. Is. Awesome.

Great creative from Puma.

Got this e-mail in my inbox this morning.

Smile, thanks.

:D

I’ve known I’ve wanted to be in advertising since I was probably 14 or 15. I wouldn’t be able to explain to you why but I have always been drawn to the field. That said, I never really pictured myself working in digital advertising when I was younger and thinking of the big, awesome advertising world. Which is weird, now, for me, to think that every job I’ve had since graduating has been a digital job, through and through.

Because my entire career has been on the side of the “growing,” the “booming,” the “emerging” of digital advertising, I really haven’t ever had to face the worries and wonder of the future of traditional advertising or publishing. I often catch myself thinking about what my thoughts on the future of my career might be, if I was on the mass or traditional side. That said, I often wonder about the future of my “digital” career all the time anyway. I guess I’m just a wonderer.

But as Marketing Mag’s Blog framed this, “This popped up recently as a little flicker of light for publishers and those toiling in embattled traditional media outlets.” And I think they’re right. This is a lovely outlook.

top